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Alpha reaches exclusive agency agreement for all Benecol products (proven to reduce cholesterol spreads) in the Middle East and North Africa. Throughout the first launching stage, Benecol will be introduced by mid-May 2007 in the markets of Saudi Arabia, Jordan, Lebanon, UAE, Kuwait and Qatar. That way, the Middle Eastern consumer will have access to a healthy breakfast and cooking spread that is proven to reduce cholesterol up to 15% in only two weeks. To learn more about the leading reducing cholesterol spread in the world visit http://www.minerva.com.gr/benecol/default_en.htm |